Press: Adam Hall Group at the premiere of Prolight + Sound Middle East

Adam Hall Group will be present at the first Prolight + Sound Middle East trade fair, from 31 October until 2 November in Dubai. In Hall 1 D12, the German manufacturer will showcase the wide variety of its various brands of event technology solutions, including LD Systems®, Cameo®, Gravity®, Defender®, Palmer® and Adam Hall®.
Press: Adam Hall Group at the premiere of Prolight + Sound Middle East
Neu-Anspach, Germany – 27 September 2016 – For the MENA region (Middle East & North Africa) as well as for many African countries, the first Prolight + Sound Middle East will be an important place to gather information and establish contacts. The AV industry is booming and demand is also increasing at the same rate for modern technical solutions for the constantly growing project business, the entertainment industry, the market for infrastructure projects and for broadcast/TV. Adam Hall Group will showcase their innovative audio and lighting products in Hall 1 on stand D12 at the International Convention and Exhibition Centre.

Hear and handle: the patented and multi-design-award-winning CURV 500® portable Line Array Series from LD Systems® with its impressive sound, achieved inter alia by its specially developed WaveAhead® technology; the second generation of the successful MAUI® column range from LD Systems® – Maui® 11 G2 and Maui® 28 G2 – as well as many new LED lighting products from the rapidly growing Cameo® brand. Gravity®, Adam Hall Group’s latest brand of stands, has developed just as dynamically and rapidly, and has also received numerous design prizes.

Brand new series – LD Systems® U500®
A particular highlight is the new Wireless LD Systems® U500® Series. It features True Diversity wireless microphones, wireless transmission for instruments and conferences, and many professional features. Defender® cable protectors are considered worldwide as the standard at events in all kinds of public infrastructure and have been used in this region for many years. The latest models, including LED-illuminated models, will also be on show.

Bodo Falkenried, Head of Global Business Development, Adam Hall Group: “We are an international company and for many years we have maintained among other things good business connections in the Middle Eastern and North African markets, as well as many other African regions. And this is in spite of several of them unfortunately being considered as crisis areas. But due to positive political developments it is always possible to establish new collaborations or strengthen existing partnerships. Just one example from several is Iran. Precisely because we are a manufacturer and supplier from Germany with an efficient logistics system and a modern, very broad range of sound and light products and extensive accessories, we are increasingly in demand in the region. Both in trade and in installation projects in the sport, entertainment, hotel and leisure sectors, as well as the many infrastructure projects. We are confident that the new Prolight + Sound in Dubai will provide an excellent presentation platform for our numerous brands.”

Click here to download the Press Package (Press release in Word format in 6 languages + pictures)!

Information about the exhibited brands

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