Press: Adam Hall Group Signs Great Wall as Exclusive Distribution Partner in China

Neu-Anspach, Deutschland – 19 December 2016 – The Adam Hall Group, via its subsidiary Adam Hall Asia Pte Ltd, accelerates its two-year streak in building up a powerful network of well-connected distributors in APAC. The Singapore arm of the German Adam Hall Group has appointed Great Wall as its exclusive distribution partner for all brands except Adam Hall Hardware throughout China.

Established in 1997 by founders Mr. Kwong Wai Tong and Mr. Ye Jin Bin, Great Wall is headquartered in Guangzhou and currently the leading musical instrument distribution company in China. Having branch offices in Beijing, Xi’an and Shanghai, four showrooms, one music school with 50 teachers and 300 students, Great Wall is still striving for more – it currently has a 900-member dealer network throughout China.

Having both their warehouses strategically located, one in Guangzhou and the other in Tianjin, helps smoothen and shorten delivery times to dealers.

“It has been an honour having both Mr. Tong and Mr. Bin at our showroom in Singapore for extensive discussions surrounding future visions and plans for our companies,” said Chandan Mahtani, Managing Director of Adam Hall Asia Pte Ltd. “Not only do they share similar beliefs in highly valuing relationships with customers and industry professionals, but I have come to appreciate their continued involvement in fostering the musical instruments communities.”

Being the gateway into Asia, the Adam Hall Group has invested in its Asian showroom in Singapore. This showroom is not only used for demonstrations, but also open for trainings and special events. Adam Hall Asia Pte Ltd, a 100% subsidiary of Adam Hall GmbH, has plans for more such activities engaging partners together.

“It’s always nice to see all our distributors come together in one sitting and exchange ideas” added Chandan Mahtani.

“We are truly looking forward to distributing the Adam Hall Group brands in China. With our wide network of dealers, we are confident that they will appreciate the variety, not to mention the design, of the products. It’s reassuring to know that the Adam Hall Group has its own R&D, Design and Marketing teams at its headquarters in Neu Anspach, Germany” said Mr. Tong.

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