New Power – Adam Hall Group expands Integrated Systems team with several key positions

We are further expanding our Adam Hall Integrated Systems division. Christian Latzelsberger has been appointed as Head of Sales – Adam Hall Integrated Systems. In this capacity he is responsible for shaping the strategic direction and overseeing the sales division of Adam Hall Integrated Systems. Supporting him in the DACH region is Uli Golka, who serves as Technical Support Engineer Integrated Systems. Product management is handled by Senior Product Manager, Gabriel Alonso Calvillo while Jens Werner assumes the role of Junior Product Manager. Last but not least, the rapidly-growing AV business segment of the Adam Hall Group will be led by Christine Gerhardt as its Marketing Manager.


from top left: Gabriel Alonso Calvillo, Ivan Klepac, Christian Latzelsberger, Uli Golka, Jens Werner, Christine Gerhardt

Christian Latzelsberger brings over 30 years of experience in the AV, broadcast and pro audio industry, most recently serving as Global Intercom Senior Product Manager for Bosch Security and Safety Systems. His focus will be on prioritising the expansion of the AV integrator network and fostering extended cooperation with technology partners with the aim of gradually expanding into the hospitality, leisure, corporate, retail and event venue sectors. Christian Latzelsberger will report to Markus Jahnel, Managing Director/COO of the Adam Hall Group.

“I’m really looking forward to this new challenge. The AV sector is an extremely innovation-driven and fast-growing market for which I see great potential. I look forward to contributing my many years of experience at an international level to the strategic expansion of Adam Hall Integrated Systems.”

Christian Latzelsberger, Head of Sales – Integrated Systems

With Uli Golka, the newly formed Integrated Systems team has gained an equally experienced Technical Support Engineer Integrated Systems DACH. Before joining the Adam Hall Integrated Systems division, Uli worked for the Adam Hall Group for more than ten years as Sales Representative for Northern Germany.

Gabriel Alonso Calvillo is also taking on a new position within the Adam Hall Group. As Senior Product Manager, Integrated Systems, Gabriel leads the product management team of the Adam Hall Integrated Systems division and works together with Jens Werner, who as the new Junior Product Manager is primarily responsible for the installation area of the Adam Hall Group brand, LD Systems. Before joining the Adam Hall Group, Jens was responsible for the planning and realisation of AV projects at AVI-SPL Germany.

Ivan Klepac, Field Application Engineer – Integrated Systems, will continue to act as the central point of contact and support for the planning and practical use of the Adam Hall Group’s Integrated Systems solutions.

The team is completed by Christine Gerhardt as Marketing Manager, Integrated Systems. Previously serving as Senior Event Marketing Manager, Christine spearheaded the strategic planning and execution of the Adam Hall Group’s global trade fair appearances as well as the development of new event formats for various customer groups.

“Adam Hall Integrated Systems represents a portfolio of different audio and lighting solutions,“ says Christine. „My aim is to harness the strengths of our individual brands and enhance awareness and growth of the division through tailored communication tailored within the AV industry. Through new marketing concepts, we will leverage both our high level of technical expertise and the unique heritage of our company.”

Christine Gerhardt, Marketing Manager – Integrated Systems

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