Neu-Anspach, Germany – June 19th, 2018 – on Thursday, June 14th an exclusive celebration for customers, industry partners and employees worldwide heralded the official opening of the new Experience Center at the Adam Hall Group headquarters located in the Hessian town of Neu-Anspach near Frankfurt, Germany. The Experience Center is another component in the overall concept of the event technology solutions company that aims to enable more people to realise their creative ideas for the amplifying of emotions and sharing of great moments together. Using the theme Come Together, the benchmark was set from the onset by a fantastical sound-and-light show with pyrotechnics. Special guests and famous music acts provided a world-class level. Speeches by company founder David Kirby and managing directors Alexander Pietschmann and Markus Jahnel rounded out the extravagant house-warming party.
More than 20 million euros has been invested in the construction of two new building complexes, the Experience Center and the expanded Logistics Park. In this way, the Adam Hall Group would like to make the presentation of its portfolio even better and more transparent, providing excellent service to customers, partners, and event tech professionals worldwide.
The new Experience Center at the equally new Adam Hall-Str. 1 has been specially designed for business customers, partners, organisations and employees and, as an architectural hallmark of the Adam Hall Group, includes a fully-equipped product showroom, a large theatre auditorium for live shows and demonstrations, educational facilities for the newly-founded Adam Hall Academy, which as of June 18th offers a full seminar programme for the industry in conjunction with DEAplus, the German Event Academy organisation and the company restaurant coined “Come Together”. The integrated R&D and engineering department in the other half of the Experience Center houses an anechoic measuring room, various endurance and climatic test rigs, a photometric laboratory and ample space for modelling and 3D prototyping.
Events – The Original “Social Network”
“The dynamic markets of our time require courage, mobility, innovation and high customer orientation”, remarks CEO Alexander Pietschmann on the implementation of the new Experience Center, which will serve “as open space for inspiration and creativity” for employees, customers, and partners. “The repositioning of the company underlines the identity of the Adam Hall Group and clearly defines our motivation and goals. The focus is on the wishes and requirements of our customers. We would like to create ideal conditions for professional users with innovative, user-friendly and powerful event technology solutions and give more people the opportunity to realise their creative ideas.”
“After over 40 years in the entertainment industry, we are proud to state that the Adam Hall name is well established amongst event professionals,” says COO Markus Jahnel. “Over the last ten years in particular, the company has grown considerably, continually developing to become a manufacturer and full-service provider for event technology, a fact which is once again emphasised by our comprehensive product portfolio for the pro audio, LED lighting, stage equipment and flightcase hardware sectors.”
Priority One: Customer Experience and Transfer of Skills
In addition to the new Experience Center, the Adam Hall Group also has modern showrooms in Singapore, Barcelona, Poland and the United States. In this way sales partners receive optimum support, because they can use the premises for product demos and customer training.
The new Experience Center at the company’s German headquarters also accommodates the newly founded Adam Hall Academy, which is also equipped with the latest technology, making it perfect for theoretical and practical training courses. Among other things, this features various computer-based workstations and an auditorium for up to 800 people, with fully configurable sound and lighting systems as well as stage technology. In conjunction with DEAplus (German Event Academy GmbH), the Adam Hall Academy offers a wide range of manufacturer-independent seminars, workshops and training in the areas of light, sound, rigging, video and media technology. Between June and December 2018 alone, there are already approximately 50 training days scheduled in both German and English. They are available to anyone interested in gaining a deeper insight into the industry and in developing their knowledge in the field of professional event technology.
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