PROseminars Start June 18th in New Experience Center

DEAplus and Adam Hall Academy Introduce New Training Format for Industry Professionals

The German Event Academy and the Adam Hall Group are working together for the future of the educational landscape and are offering professional manufacturer-independent seminars, workshops and training courses from all areas of the events industry. The new PROseminar training format portfolio for professionals and executives has a special focus on management issues and covers the areas of organisation, sales, personnel, technology, law and innovation.

The innovative venue for the PROseminar management training sessions is the new Adam Hall Experience Center at the headquarters of the Adam Hall Group in Neu-Anspach (near Frankfurt am Main).

Specifically aimed at the contextual and methodological requirements of event industry executives and professionals, the PROseminar series begins with a kick-off week of five, individually bookable day seminars in the period from 18 to 22 June.

Monday, 18 June
Effective, efficient and pragmatic – a guide to digital tasks and information organisation

Tuesday, 19 June
Sales 2020 – an overview of new sales concepts

Wednesday, 20 June  
The future of events – disruptive technologies and developments transforming

Thursday, 21 June
Event 4.0 – Technology in a spatial context – trend perspectives for the event industry

Friday, 22 June
Assuming leadership responsibility – leadership training

Note for all participants: “The Future of events” seminar on 20 June will be held in English. All other seminars are in German.

In the second half of 2018, additional training seminars will augment the new PROseminar concept with additional management topics: legal challenges, recruitment, management trends, sales impulses and sophisticated technology and media competence.

The full PROseminars programme and detailed information on the individual topics and how to register can be accessed interactively and downloaded at

Adam Hall Experience Center
Adam-Hall-Str. 1
61267 Neu-Anspach

Directions: Google Maps

A new level of skills training
Opened in June 2018 as part of the Experience Center, the Adam Hall Academy is equipped with state-of-the-art equipment. Furthermore, the Experience Center’s integrated auditorium – which accommodates up to 800 people and features flexible, configurable sound, lighting and rigging technology – provides an optional practical environment for descriptive training and demonstrations.

Adam Hall Academy participants also have access to additional rooms in the handicapped-accessible Adam Hall Experience Center. In the warm, industrial loft style of the great Silicon Valley innovators such as Google, Amazon and Tesla, the Experience Center features, among other things, its own in-house restaurant, Come Together, as well as a rooftop terrace that offers a fantastic view of the Taunus Mountains during seminar breaks.

In the Heart of Hessen
The Adam Hall Academy Experience Center is located in the young town of Neu-Anspach in the midst of the Hochtaunus nature park, a low mountain landscape of many contrasts. The Celts, Romans and Teutons have all left their mark on the Taunus. Seminar participants will experience not only historical monuments and magnificent festivals but also lively contemporary art and culture. The area surrounding the attractive location of the cosmopolitan town of Neu-Anspach is also served by modern infrastructure, allowing easy access to tourist highlights such as the Hessenpark open-air museum and the nearby Roman fort Saalburg.

Convenient links to the foothills of the Taunus and the Rhine-Main area are further plus points for the location. There are well-developed road and motorway connections to Bad Homburg, Frankfurt, Wiesbaden and Mainz. Seminar participants are perfectly connected via the nearby international hub of Frankfurt Airport.

The cooperation partners
As a leading German manufacturer and global sales company, the Adam Hall Group is synonymous with event technology solutions in the customer segments industry, music retail, rental and installation. Founded in 1999 as an initiative of the VPLT (Association of Professional Lighting and Sound Systems), the German Event Academy (DEA) specialises in hard facts and soft skills in the media and event industry. With quality certification in accordance with AZAV (Accreditation and Certification Regulation for Employment Development), DEAplus meets the demanding legislative requirements regarding the quality assurance of measures taken by educational institutions for professional development and integration.

#PROseminars #ProAudio #ProLighting #EventTech

#Training opportunities #Management training #DEAplus #ExperienceCenter

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