we.do.inteGREATed: Get to know the Adam Hall Integrated Systems team

we.do.inteGREATed – this statement only comes to life when you can rely on a great, international and steadily growing team that is passionate about driving forward Adam Hall Integrated Systems’ diverse solutions and services in the fixed AV installation field. But who are the many faces behind the Adam Hall Group’s market segment? What’s their role in the team and where does their passion for Integrated Systems come from? Let them speak for themselves…

Gabriel Alonso Calvillo (Senior Product Manager, Integrated Systems)

What is GREAT about Integrated?
Gabriel: For me it’s about the uniqueness of every project. You’ll never get bored. It’s like every time a customer might surprise you with a new and brilliant idea. When I start a project, I never know exactly where it will lead. But in the end, we often not only have a technical solution, but also people connected – with better communication, better understanding. And as a product manager, I love the “‘wow’ moments” when a customer project fits exactly with a product idea that I’ve planned, or sparks new ideas.
 
Is there a customer project that you especially remember to this day?
Gabriel: Yes, a simulated hospital at a university which is used as a training environment for medical students. These projects are really demanding from a technical point of view: audio, video, recording, echo cancellation – everything has to work together perfectly. In this case, the relationship with the client was also special: I had already worked with them before joining the Adam Hall Group, and they ‘followed’ me because they trust me. Today, we do lots of other projects with them. For me, this is proof that it’s not only the brand or product name that counts, but the solution and the level of trust. And that only comes with real commitment and genuine interest. But perhaps I also remember this because I wanted to become a doctor myself in the past…
 

What does ‘customer satisfaction’ really mean to you?
Gabriel: Customer satisfaction does not mean offering what you think is best. It’s not about the best price or the ‘loudest’ feature, it’s about genuine partnership. Many customers don’t know exactly what they need at first. That’s why I ask a lot of questions. Sometimes it’s like a quiz. Only those who really listen and understand can deliver the right solution. What’s more, we also accompany many customers as they learn and train, even advising them in meetings with their end customers. This level of personal contact is key. In the end, what counts is not just that the system works. The customer wants to feel that they have been understood.
 
Every project is unique. However, what do you always do in the same way?
Gabriel: Yes, resetting your mindset! We really need to start from scratch for every project, and never take anything for granted. Listening, analysing, documenting – this is the beginning of every project. In the design phase, we systematically collect all of the requirements: What are the signal sources? What rooms do we need to cover? What kind of controls do we need? Walls, ceilings, utility rooms – every detail counts. We even have a checklist for this. We then develop a concept and coordinate it closely with the customer. And if necessary, we accompany the implementation or offer specific trainings. It’s always the same process, but that’s where we excel: a clear structure that allows flexibility.

Balázs Sólyomi (Account Manager Hungary)

What is GREAT about Integrated?
Balázs: The time you can (normally) spend on details in the planning phase. In a live situation, you often only have seconds to solve a problem – every moment counts. For fixed installation projects, on the other hand, I have much more time to plan projects, analyse details and develop targeted solutions. I can really immerse myself in the planning before it comes to implementation. This not only makes the process more detailed, but also more creative. I also work as a live technician at the same time, so it’s a great change of pace with plenty of room for clever ideas.
 
Is there a customer project that you especially remember to this day?
Balázs: Yes, our sound system for the W hotel in Budapest. The architect really liked our LD Systems CURV 500 speakers, which is why he spontaneously decided to use them in various areas. As the cables had already been installed and we couldn’t open the walls again, we had to find a smart signal distribution. This required close collaboration with the architect, integrator and end-customer as well. I was on site myself to assist with the system configuration. What’s particularly cool is that the hotel is so iconic that you can even see our CURV 500 arrays in a famous Amazon Prime TV series : The Day of the Jackal. This is what makes me proud.
 
What does ‘customer satisfaction’ really mean to you?
Balázs: To be honest? When my phone stops ringing after the project is completed. It sounds trivial, but that’s when I know that everything is running smoothly. At a live concert, the audience claps and screams. In our business, the feedback is often less direct. But I appreciate that customer enthusiasm can come in many forms. If a system operates flawlessly and there are no further issues, I know that we have done everything right. For me, that is true customer satisfaction.

Every project is unique. However, what do you always do in the same way?
Balázs: As soon as floor plans and blueprints are available, I start simulating the speaker coverage and virtually place the speakers in the room so that the customer can get the full picture of our integrated solutions. I also always pay attention to the budget when planning: there’s no point in presenting the perfect solution if it can’t be realised cost-effectively. So I always try to get the best out of the resources available in a realistic and approachable way.

Fabrice Bedouet (Account Manager France, Integrated Systems)

What is GREAT about Integrated?
Fabrice: Finding quick and efficient setups according to our customers’ requirements. For me and my work, LD Systems QUESTRA marks a milestone in this respect, as in many cases we can often eliminate the need for a matrix, which is not only practical but also cost-efficient.
 
Is there a customer project that you especially remember to this day?
Fabrice: We still get a lot of positive feedback for the sound and efficiency of the audio installation at Acampa Plage Beach Club in Provence. The challenge was to build a setup that could satisfy many different target groups: guests just stopping by for a quick snack, people partying and dancing, along with the DJs and artists who perform here. Not forgetting the neighbours, so we had to control the sound levels precisely.
 
What does ‘customer satisfaction’ really mean to you?
Fabrice: Customer satisfaction means listening. If you don’t listen, you automatically end up with an oversized system that is too complex for the actual requirements.
 
Every project is unique. However, what do you always do in the same way?
Fabrice: Listen and simplify. Our technology has lots of capabilities, but we don’t always need to use everything in order to overburden the user from a technical point of view.

Markus Torvinen (Project Manager and R&D Engineer)

What is GREAT about Integrated?
Markus: For me, the great thing about Integrated Systems is the large variety of products and so lutions. As a product developer, I can try out so much – new technologies, new designs, new ways of thinking. I find it particularly exciting that the field of integrated systems is much more open to the future than in other areas. This involves topics such as network capability, AI and the performance of the latest chip generations, which offer huge potential for innovation. It is fascinating what can be developed with current tools and technologies – and we are still at the very beginning. This freedom and openness make the field incredibly inspiring and motivating for me.
 
Is there a project that you especially remember to this day?
Markus: The development of the LD Systems RSMP (Radio Streaming Media Player), because it was the first product of our TICA series – a so-called submarine project that we had been developing under the radar for a long time. The TICAs are my babies. From the first concepts to the final product solutions, it was an intense, creative and incredibly rewarding journey.
 
What does ‘customer satisfaction’ really mean to you?
Markus: For me, customer satisfaction is more than just receiving compliments for a new product development. I feel blessed when our products help to build a strong community around our brand – a connection that goes beyond the product itself. In this respect, critical feedback is not negative for me, but very valuable. It shows us where we can improve and often gives us new ideas. I see it as a mutual learning process: our customers help us to further develop our products – and we do our best to take their wishes seriously and implement them.
 
Every project is unique. However, what do you always do in the same way?
Markus: The best ideas don’t usually come to me at my desk, but in my free time – on holiday, on a walk or even in the shower. I think you just need a clear mind to be really creative. If an idea feels good, I discuss it with the product management. What always remains the same for me: I rely on my gut feeling, document a lot by hand. This is why I always have my sketchbook with me.

Heinz Bouwer (Key Account Manager, Integrated Systems)

What is GREAT about Integrated?
Heinz: For me, Integrated Systems is a bit like rock’n’roll. We provide customers with solutions that simply work – even if they’re not tech-savvy – and this creates moments of real joy. I love seeing people walk away happy after enjoying great sound and a relaxed atmosphere, whether in a bar, hotel or conference room. It’s not about them noticing the brand name on the gear, but about them leaving with a smile because everything just worked. That’s what keeps me motivated.
 
Is there a project that you especially remember to this day?
Heinz: One that really stands out from my early career is the EMSlandArena in Lingen. It was a tough project with long nights, but in the end, the system delivered powerful sound and great speech intelligibility. From my time at Adam Hall, the “Das Central” Hotel in Sölden is definitely a highlight. It was a prestigious project where we managed to win against big competitors with our solutions and teamwork. Seeing the customer so genuinely excited confirmed that all the effort was worth it.
 
What does ‘customer satisfaction’ really mean to you?
Heinz: True customer satisfaction shows itself when problems arise. For me, it’s about staying reachable, committed and friendly even when things get tough. We always go the extra mile – finding not only one, but sometimes two or three alternative solutions if needed. Customers notice when you don’t give up, and that’s when they feel truly taken care of. For me, satisfaction isn’t just when everything goes smoothly, but when the customer knows: “They listened, they cared, and they solved it for me.”
 
Every project is unique. However, what do you always do in the same way?
Heinz: I always start with a needs analysis – even if I’m only indirectly involved. Who are the decision-makers? Who influences the process? What’s really required? I document everything carefully and set reminders to make sure no detail slips through the cracks. The worst thing for me is when a customer says, “We didn’t hear back, so we went elsewhere.” That sentence is a nightmare. That’s why I’m meticulous about follow-ups and feedback – every project deserves attention from start to finish.

Ivan Klepac (Field Application Engineer, Integrated Systems)

What is GREAT about Integrated?
Ivan: What I love about Integrated Systems is how different technologies come together – audio, lighting, video, control – all under one roof. The magic is when these separate parts combine into one seamless experience for the customer. It’s not only about the devices themselves, but about how people experience a space when everything works in harmony. For me, that’s what makes this field so exciting.
 
Is there a project that you especially remember to this day?
Ivan: A milestone for me was a large hotel project in Spain, where we implemented QUESTRA for the very first time on a big scale. It involved many zones, amplifiers and speakers – and it was also the debut of a new software version. Our development team was deeply involved, adjusting things live as the project evolved. It was challenging, but also rewarding. The result was so successful that it opened the door to further collaborations with the client and marked a turning point for QUESTRA as a solution.
 
What does ‘customer satisfaction’ really mean to you?
Ivan: For me, satisfaction means more than just a functioning system. It’s when customers see their feedback reflected in our products and feel like true partners. As part of product management, I act as a bridge – taking their input, discussing it with our team, and then delivering solutions that directly answer their needs. Many of these customers return for new projects, and that long-term trust is the best proof of real satisfaction.
 
Every project is unique. However, what do you always do in the same way?
Ivan: We always start by gathering all the information: how many zones, what devices, what control options are required. Then we design a solution, adapt it to the customer’s feedback, and if necessary, support them on-site with installation and programming. Even after completion, we stay available for questions. This workflow is something I always stick to. It ensures consistency and builds confidence that we’re a reliable partner, not just for one project, but in the long run.

Lee Harper (Account Manager UK & Ireland, Integrated Systems)

What is GREAT about Integrated?
Lee: No two days are ever the same. One day I’m on top of a ski slope doing a demo, the next I’m in a nightclub, then a restaurant, then a church. I love the variety – every project comes with its own challenges and opportunities. Not many industries allow you to move between such different spaces, sometimes even all in the same week. That keeps things fresh, interesting and fun.

Is there a project that you especially remember to this day?
Lee: Definitely “The Grand”. It really felt like three projects in one – huge reception areas, a spectacular main hall, and a stunning garden space. The sheer scale of it was incredible, and walking inside for the first time was jaw-dropping. It’s one of those projects that stays with you, both for its beauty and for the teamwork involved in making it all happen. Unforgettable.
 
What does ‘customer satisfaction’ really mean to you?
Lee: For me, it’s making sure customers feel listened to, supported and safe in our hands. If they’re happy, I’m happy. And if they’re really happy, you might even get invited to open the biscuit tin at the next meeting – that’s when you know you’ve built real trust. Joking aside, satisfaction is about long-term relationships, where customers come back because they know you’ll take care of them.
 
What’s your favourite product from the Integrated portfolio? Which product would you also use at home?
Lee: QUESTRA, without a doubt. It’s like the Swiss Army knife of our portfolio – versatile, powerful and surprisingly satisfying to use. It’s not just an audio or lighting product, it’s a true solution. At home, I’d use it in my living room just to feel in control of something! We all like to be “king of our castle,” and QUESTRA gives you that sense of control while remaining simple and elegant.

Fernando de la Torre Ibarzo (Account Manager & Audio Product Specialist, Spain)

What is GREAT about Integrated?
Fernando: What excites me most is the ability to create unique environments in any kind of space – from a small restaurant to an airport or even a cathedral. A single loudspeaker or light on its own is just technology, but when sound, video and lighting come together, the result can be magical. For me, Integrated is all about building moments and emotions, where people forget about the equipment and just enjoy the atmosphere. That transformation is what makes this industry so special.
 
Is there a project that you especially remember to this day?
Fernando: Definitely the LUMINA installation at Toledo Cathedral during the pandemic. I still remember driving there through empty roads during lockdown – it felt surreal. But the project itself was unforgettable: audio and lighting combined to bring the cathedral’s history and lost colors back to life in a breathtaking immersive show. For me, it wasn’t just a professional achievement. It gave me a sense of calm and purpose in a very difficult time. That makes it truly memorable.
 
What does ‘customer satisfaction’ really mean to you?
Fernando: Satisfaction is about the whole chain working perfectly – from pre-sales and budgeting to delivery, installation and after-sales support. If one link breaks, the entire process suffers. That’s why it’s so important to know the customer, understand their needs, deliver on time, and provide local service and backup when needed. Long-term trust only comes if every step is taken seriously. Customers don’t just buy equipment – they buy confidence in us as a reliable partner.
 
What’s your favourite product from the Integrated portfolio? Which product would you also use at home?
Fernando: For me, it has to be the QUESTRA solution. It brings everything together – audio, video, lighting – and makes it simple to control. Whether you’re a technician or just someone who wants to turn up the volume by pressing one button, QUESTRA adapts to your level. It puts the power in your hands. If I had a bigger house, I would definitely install QUESTRA to control everything – maybe even the speakers around a swimming pool.

Jens Werner (Junior Product Manager, Integrated Systems)

What is GREAT about Integrated?
Jens: My path took me from event technology into AV integration – and what stayed the same is my love for solving problems. For me, Integrated Systems is all about helping customers and end-users find solutions that make technology feel effortless and natural. Whether in events or installations, the challenge is always to take something complex and turn it into something people can use every day without stress. That’s what I enjoy most about this field.
 
Is there a project that you especially remember to this day?
Jens: Working on QUESTRA is definitely a highlight for me. It’s not just a product – it’s a living project that evolves incredibly fast. New features, feedback and improvements are integrated almost daily. Being part of that process and seeing how quickly ideas become reality is inspiring. It’s exciting to contribute to something that grows so dynamically and is already shaping how we approach integration.
 
What does ‘customer satisfaction’ really mean to you?
Jens: In R&D it’s about serving two types of customers at the same time: the integrators who install and configure our systems, and the end-users who interact with them every day. Satisfaction means that both groups find the system straightforward, logical and reliable. If someone says, “It works,” that’s good. But if they say, “It was the right decision,” then I know we’ve really achieved true satisfaction.
 
What’s your favourite product from the Integrated portfolio? Which product would you also use at home?
Jens: Tough question – but at the moment, I’d say the DQOR SUB 8 D. It’s the only Dante-enabled outdoor subwoofer on the market, which makes it unique. I can definitely imagine one of them finding its way into my garden – delivering great sound and durability at the same time. It’s a perfect mix of innovation and practicality, which for me sums up Integrated Systems.

Marko Grujić (App Development Expert & Project Manager)

What is GREAT about Integrated?
Marko: I love how simple components can be combined into complex systems that keep evolving over time. For me, an installation is like a permanent event – not a one-off show, but something that runs every day, adapts and grows. My background in interactive design and multimedia makes me especially passionate about how hardware, software and usability come together. Turning something complex into a seamless user experience is the real challenge – and the most rewarding part of this field.
 
Is there a project that you especially remember to this day?
Marko: One of the first major projects with QUESTRA was a large hotel installation in Spain with multiple zones, amplifiers and displays. It was early days, and we worked closely with the integrator to troubleshoot and fine-tune the system live. That direct interaction, solving problems together and seeing it all come to life, made it really memorable. For me, such projects are not just technical setups, but living systems that evolve with use – and that’s exciting.
 
What does ‘customer satisfaction’ really mean to you?
Marko: Customer satisfaction means that feedback isn’t just heard but actually influences product development. When customers share requests, ideas or even point out bugs, and we take them seriously, that builds trust. Even better is when we exceed expectations – offering elegant solutions to complex needs. For me, satisfaction is when customers feel their voices matter, and when our solutions make their lives simpler while delivering more than they expected.
 
What’s your favourite product from the Integrated portfolio? Which product would you also use at home?
Marko: Definitely QUESTRA. I’ve tested it at home in different setups, creating zones and experimenting with controls. It’s constantly evolving, always connecting more products and disciplines. For me, QUESTRA is more than software – it’s the glue that holds our portfolio together. At home, I don’t have it permanently installed yet, but I often run test setups just for the fun of it. It’s a product that never stops growing, and that makes it my clear favourite.

Carlos Mariano Flores Sampayo (Field Application Engineer, Integrated Systems)

What is GREAT about Integrated?
Carlos: For me, it’s the freedom to be creative with technology. I enjoy transforming complex systems into intuitive, visually appealing interfaces – especially with QUESTRA Panels. The new logic nodes add even more possibilities, allowing us to build smarter, more responsive setups. What excites me is when everything looks clean, simple and user-friendly, but behind the scenes it’s highly advanced. That balance between complexity and elegance is what makes Integrated great.
 
Is there a project that you especially remember to this day?
Carlos: It might sound small, but just recently I helped a customer remotely with their very first installation using Adam Hall Integrated Systems products. It was a simple setup, but the moment felt special. Hearing afterward that the customer was really satisfied reminded me why I enjoy this work. Big projects are exciting, but sometimes it’s the small, personal wins that mean the most.
 
What does ‘customer satisfaction’ really mean to you?
Carlos: It’s all about user experience. A system should just work – smoothly and reliably – without requiring technical expertise. True satisfaction comes when customers feel empowered, whether through an intuitive wall panel, smart automation, or a system that gives them confidence every day. When technology disappears into the background and people simply enjoy using it, that’s real customer satisfaction.
 
What’s your favourite product from the Integrated portfolio? Which product would you also use at home?
Carlos: While everyone loves QUESTRA, I have a personal soft spot for the DQOR SUB 8. It delivers rich, powerful sound while looking discreet and stylish on the wall. It’s the kind of product that blends performance with design – something you notice more with your ears than your eyes. I’d definitely install one at home to bring real depth and elegance to my audio setup.

Christine Gerhardt, Marketing Manager, Integrated Systems

What is GREAT about Integrated?
Christine: Install projects bring together technology, design, and atmosphere in a way that transforms spaces. Every project is unique – with different requirements, environments, and creative challenges. Our customers and partners can carefully plan, choose the best technical solutions, and consider how sound and light interact with architecture. The results are long-lasting installations that create emotional experiences – sometimes visible, sometimes hidden, but always unforgettable.
 
Is there a project that you especially remember to this day?
Christine: A project that truly stands out for me: The Grand Banqueting Suite in the UK – an impressive event venue where we installed our MAILA system and used QUESTRA to control specific areas. The location is primarily used for weddings and exclusive private celebrations, and it’s an amazing feeling to know that every proud father’s speech, every first dance, and every goosebump moment runs through our system. Our audio solutions don’t just amplify sound – they enhance emotion and make special moments even more unforgettable. That’s exactly why we do what we do.
 
What does ‘customer satisfaction’ really mean to you?
Christine: To me, it means listening, understanding, and delivering solutions that truly fit.
Our commercial audio and lighting solutions aren’t just meant to work – they’re meant to inspire. We support our clients from the first idea to long after installation. Because real satisfaction comes from trust, reliability, and creating atmosphere. For us, it’s not a goal – it’s a daily promise.

What’s your favourite product from the Integrated portfolio? Which product would you also use at home?
Christine: QUESTRA is a product that has grown with years of passion and dedication behind it. It’s been an incredible journey to see how this control solution has become truly competitive. Originally developed to control LD Systems installation products, it’s now being applied across a wide range of use cases and for third party devices. The journey is far from over – and I’m excited to see the diverse projects our colleagues and partners around the world will realize with QUESTRA.

Uffe Pedersen, Account Manager Denmark / Integrated Systems Specialist

What is GREAT about Integrated?
Uffe: The opportunity to collaborate closely with customers and end-users, to build creative, purpose-driven audio and light solutions that truly fit their space and vision. I love the creative process in projects; it’s not just technical installation. It’s about partnership: listening to what matters most to them, and designing a solution that’s reliable, intuitive, and sounds incredible, that is what makes my day great.

Is there a project that you especially remember to this day?
Uffe: Foodbank — the installation of an integrated audio system in a large, vibrant and busy indoor food court that featured a variety of independent food vendors. What made this project memorable: It’s a place where friends and family can meet, and enjoy each other’s company, while enjoy different food selections. It’s a great example of how integrated audio can elevate a commercial environment — not just functionally, but emotionally, by creating a space where people want to stay and enjoy themselves.
 
What does ‘customer satisfaction’ really mean to you?
Uffe: In audio integration, it’s not just about great sound; it’s about how confidently and comfortably the End-User can use the system every day. True satisfaction happens when the customer feels supported, empowered, and proud of the audio system they’ve invested in — because they know it works, it sounds great, and they can trust the people behind it.
 
What’s your favourite product from the Integrated portfolio? Which product would you also use at home?
Uffe: One of my favourite product combinations from the LD Systems integrated portfolio is the CURV 500® array system paired with the DQOR SUB. The CURV 500 is a compact, scalable and incredibly flexible system that delivers outstanding sound quality with sleek, modern aesthetics. When combined with the DQOR SUB, the setup gains a tight, musical low end that works beautifully in residential spaces. I’d use this system at home because it’s the perfect audio solution that blends into the space rather than taking it over.

Uli Golka (Technical Support Engineer, Integrated Systems)

What is GREAT about Integrated?
Uli: The exciting thing about Integrated is that no two projects are the same. Every venue is different, every use case unique. Even if the technology is similar, the creative challenge changes each time. That keeps the work fresh and ensures we’re always learning. For me, that constant variety is what makes this industry so fascinating – and why I’ve been passionate about it for so many years.
 
Is there a project that you especially remember to this day?
Uli: One of my all-time favourites was the “Madagascar” show at Heide Park. We delivered the full setup – stage, audio and system design – with one big challenge: it had to sound amazing, but no loudspeaker could be visible. Hiding all the technology while still achieving crystal-clear sound was tough, but the result was fantastic. These kinds of projects, where technology disappears but the experience shines, are the ones that really stick in my memory.
 
What does ‘customer satisfaction’ really mean to you?
Uli: For me, satisfaction isn’t about one-off sales – it’s about long-term trust. When a customer calls months later, not to complain but to say, “Everything’s working great, let’s plan the next one,” that’s true success. I also value honest feedback, positive or negative, because it helps us improve. Technology can always be replaced, but strong relationships with customers are what truly last. That’s the foundation for real satisfaction.
 
What’s your favourite product from the Integrated portfolio? Which product would you also use at home?
Uli: I’d have to say QUESTRA. I’ve been beta-testing it at home for a while, and it’s constantly evolving. What I like most is that QUESTRA isn’t just about features – it sparks conversations with customers. It gets people talking about what they really need, not just about technical specs. At home, I already use it in test setups, and I plan to expand that further. For me, it’s both a professional tool and a personal favourite.

Matthijs Veen (Account Manager Benelux)

What is GREAT about Integrated?
Matthijs: Before joining Adam Hall, I worked in retail, studios and as a FOH sound engineer – always chasing clean, professional results under pressure. Integrated Systems combines that problem-solving mindset with creativity and design. During the COVID period, many rental companies shifted from live events to installations, often starting with very basic setups. Supporting them in moving toward fully integrated, elegant solutions has been incredibly rewarding. Watching those clients grow, get excited, and become confident in installations themselves is what makes this work so satisfying.
 
Is there a project that you especially remember to this day?
Matthijs: One that stands out is a trendy restaurant called “Molino” early in my career. They needed subtle background music by day and full power for DJs at night – all integrated discreetly into a stylish interior. We installed more than 60 CURV satellites, multiple amps, subs, and a ZONE matrix. The challenge was achieving even coverage and flexible performance while keeping the technology invisible. The result was powerful yet elegant, proving how integration can make technology disappear while the experience shines.
 
What does ‘customer satisfaction’ really mean to you?
Matthijs: To me, it means being there from start to finish. Helping visualize solutions with simulations or demos, supporting clients under deadline pressure, and responding quickly when things get tricky. There’s always a point when time feels too short, but thanks to the fantastic team at Adam Hall and the short communication lines, we can act fast and deliver. That responsiveness – combined with reliability – is what creates real satisfaction. Customers know they’re not alone and that we’ve got their back.
 
What’s your favourite product from the Integrated portfolio? Which product would you also use at home?
Matthijs: It’s hard to pick just one, since an installation is always about the combination. But if I had to choose, I’d say QUESTRA. It integrates seamlessly with our portfolio and allows me to confidently answer almost any customer request. At home, I’d pair QUESTRA with a CURV 500 setup and our new DQOR SUB. That would be a dream combination – discreet, powerful, and flexible.

Florian Dietrich (Technical Support Specialist)

What is GREAT about Integrated?
Florian: What I love is the variety and complexity of the projects. No two installations are the same, and each one challenges us to think creatively. In my role, I often deal with troubleshooting and support, which means adapting strategies to different situations and customer skill levels. The best part is working closely with our product managers and field engineers – together we can offer 360° solutions across audio, lighting and video. That teamwork, and the ability to deliver complete solutions, is what makes Integrated so exciting for me.
 
Is there a project that you especially remember to this day?
Florian: I don’t usually work on projects from the very beginning, but I step in when challenges arise. One memorable case was a hotel installation where programming was delayed and the deadline was extremely tight. The integrator reached out to us in near-panic. Thanks to close collaboration between support, sales, and our field engineers, we managed to complete everything on time. For me, this was a perfect example of showing customers that we’re there for them, even in critical situations.
 
What does ‘customer satisfaction’ really mean to you?
Florian: To me, it means never leaving customers alone with their problems. We don’t just hand over a manual and wish them luck – we listen, ask questions, and provide real support, even for complex setups. Often, it’s about identifying whether the issue lies in configuration, product, or somewhere else entirely. The important thing is that customers feel heard and supported, and that they know they can rely on quick, competent responses. That kind of trust and transparency is what satisfaction truly means.
 
What’s your favourite product from the Integrated portfolio? Which product would you also use at home?
Florian: Definitely QUESTRA, especially combined with our IPA amplifiers. It’s powerful, scalable, and allows us to design interfaces fully tailored to a customer’s brand and needs. At home, I use a compact IMA amp – it fits perfectly in small spaces and still gives me the joy of turning things up when needed. For me, QUESTRA represents the future of integration, and it’s something I enjoy working with both professionally and privately.