Once again this spring, the Main metropolis of Frankfurt was the international meeting point of the music industry. The Frankfurt trade fair created a breath of fresh air with a new concept. Everything was a little different. Prolight + Sound opened its doors to trade fair visitors from April 5th to 8th, and from April 7th to 10th the Musikmesse was open to the public. Adam Hall Group was represented at both trade fairs with a wide range of professional audio, lighting, stage and event products under its own brands: LD Systems®, Cameo®, Gravity®, Defender®, Palmer®, Adam Hall® Hardware and Adam Hall® Stage Equipment & Cables, as well as with their retail brands.
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Prolight + Sound
The almost 400 sq. m centrally located Adam Hall Group trade fair stand in hall 3.1 of Prolight + Sound impressed with both its size and its visual accents. The new stand design featuring white surfaces, offered a perfect background for appealing staging of the products. The numerous visitors and guests learned about the latest event technology solutions, experienced the alternating show program with performances by musicians Olli Roth, Tarq Bowen & Band and Stray Mood, and watched attractive demonstrations of award-winning products such as the ultra-portable column PA system LD Systems® MAUI® 5 and the first truly portable array with WaveAhead® technology, CURV 500®. Another attraction was presentation of the new FliteCAD® software.
Visitors could even try out various Cameo® products for themselves, controlling them via tablets, and get additional insights into the various possibilities they offer. Adam Hall Group consultants from many different countries were available for individual presentations of the trade fair highlights, and passed on product knowledge expertly and skillfully.
The Custom Art Edition of the portable LD Systems® CURV 500® proved to be more than just a visual highlight. The specially designed unique portable array, in a black and a white version, was also the first prize in a competition that many visitors participated in.
The trade fair stand of Adam Hall Group stand brand Gravity®, in hall 11 of the Musikmesse, attracted a lot of visitors. Recently honored with another award, the prestigious Red Dot international award for high-quality design, it isn’t just the high manufacturing quality and appealing design of the premium stand that is impressive. The innovative marking rings (G-rings) for color marking (currently eleven attractive colors available) created an “aha” effect amongst the trade fair visitors. Product experts explained the specific characteristics and features of the new Gravity® stand.
The competition for Gravity® on Facebook and Instagram was very popular. The participants were primarily young people, and they uploaded their photos to the two social media channels in a bid to win one of eleven Gravity® stands with freely selectable G-Rings.
On the live stages of the Musikmesse, including Beck’s Open Stage and Center Stage, Gravity® stands made a good impression as a partner of the Frankfurt industry event, and ensured the satisfaction of musicians and singers.
Alexander Pietschmann, CEO, Adam Hall Group: “The new Prolight + Sound concept went well, and in the first trade fair days lead to an increase of the visitor quality. The number of international visitors was good, but the number of trade visitors was only satisfactory. The new hall 3 had an interesting mix of exhibitors, and offers a good working environment.”